About Me

Hey, I'm Steph.

I'm a creative spirit immersed in the dynamic worlds of media and advertising. As a freelance digital marketer, I've had the opportunity to contribute my skills across diverse industries - beauty, fashion, CPG, education, tourism, digital media, and editorial publications. Being a Gen-Z professional, I thrive when playing multiple roles that allow me to expand my capabilities. I specialize in copywriting, creative project management, social media management and SEO.

With an educational background in Journalism, Public Relations, and African-American studies, I'm driven to infuse media and culture with authentic representation and fresh perspectives. Inclusivity and diversity aren't just buzzwords for me, they're a genuine passion. I seek to be a voice that resonates and truly understands and elevates the cultural experience.

Let's join forces and craft something uniquely impactful together!

My Work

Brands

Beauty

I started my copywriting career working on Unilever beauty brands SheaMoisture, MELE, and TRESemme. I created copy for social platforms and on SheaMoisture, specifically for their summer hair tutorial series, which performed very well on Youtube and Instagram. I later doubled as a project manager and copywriter working on subscriber newsletters for Allure Beauty Box and GQ Best Stuff Box.

Food & Beverage

Also at Unilever, I worked on Breyers ice cream and Pukka tea brands where I concepted monthly social content for Instagram, Facebook and Twitter. While working at CANVAS United, I created copy and content for the Got Milk and Cacique foods English and Spanish websites, overseeing the translation and proofing of content for Spanish-speaking audiences.

Editorial

My time at Hearst and Condé Nast publishing companies have integrated my project managing and communications experience in the best way. At O, The Oprah Magazine, I was first introduced to the production of monthly magazines from testing samples, table sets, photoshoots, crediting contributors, printing, and everything in between. At Condé Nast, only two years after my introduction to the editorial industry, much of the platform has gone digital. Subscriber newsletters and creative digital communications have become the driving force behind magazine subscribership and engagement, for which I was a project manager.