Stephanie Scott

MBA Candidate (Marketing) | Brand & Marketing Consultant | Digital, CRM & Content Strategy

I’m a brand-focused marketing professional with 5+ years of experience developing and executing integrated campaigns across digital, CRM, and social media channels.

My work spans CPG, beauty, media, and retail brands, where I lead cross-functional marketing initiatives that drive engagement, strengthen brand presence, and deliver measurable results.

With experience across both freelance and agency environments, I bring a balance of strategic thinking and hands-on execution—using consumer insights and performance data to optimize campaigns and bring ideas to life.

My Work

Brands

Beauty

I started my copywriting career working on Unilever beauty brands SheaMoisture, MELE, and TRESemme. I created copy for social platforms and on SheaMoisture, specifically for their summer hair tutorial series, which performed very well on Youtube and Instagram. I later doubled as a project manager and copywriter working on subscriber newsletters for Allure Beauty Box and GQ Best Stuff Box.

Food & Beverage

Also at Unilever, I worked on Breyers ice cream and Pukka tea brands where I concepted monthly social content for Instagram, Facebook and Twitter. While working at CANVAS United, I created copy and content for the Got Milk and Cacique foods English and Spanish websites, overseeing the translation and proofing of content for Spanish-speaking audiences.

Editorial

My time at Hearst and Condé Nast publishing companies have integrated my project managing and communications experience in the best way. At O, The Oprah Magazine, I was first introduced to the production of monthly magazines from testing samples, table sets, photoshoots, crediting contributors, printing, and everything in between. At Condé Nast, only two years after my introduction to the editorial industry, much of the platform has gone digital. Subscriber newsletters and creative digital communications have become the driving force behind magazine subscribership and engagement, for which I was a project manager.