Stephanie Scott

MBA Candidate (Marketing) | Brand & Marketing Consultant | Digital, CRM & Content Strategy

I’m a brand-focused marketing professional with 5+ years of experience developing and executing integrated campaigns across digital, CRM, and social media channels.

My work spans CPG, beauty, media, and retail brands, where I lead cross-functional marketing initiatives that drive engagement, strengthen brand presence, and deliver measurable results.

With experience across both freelance and agency environments, I bring a balance of strategic thinking and hands-on execution—using consumer insights and performance data to optimize campaigns and bring ideas to life.

My Work

MBA Case Studies

Brands

Beauty

I started my copywriting career working on Unilever beauty brands SheaMoisture, MELE, and TRESemme. I created copy for social platforms and on SheaMoisture, specifically for their summer hair tutorial series, which performed very well on Youtube and Instagram. I later doubled as a project manager and copywriter working on subscriber newsletters for Allure Beauty Box and GQ Best Stuff Box.

Food & Beverage

Also at Unilever, I worked on Breyers ice cream and Pukka tea brands where I concepted monthly social content for Instagram, Facebook and Twitter. While working at CANVAS United, I created copy and content for the Got Milk and Cacique foods English and Spanish websites, overseeing the translation and proofing of content for Spanish-speaking audiences.

Editorial

My time at Hearst and Condé Nast publishing companies have integrated my project managing and communications experience in the best way. At O, The Oprah Magazine, I was first introduced to the production of monthly magazines from testing samples, table sets, photoshoots, crediting contributors, printing, and everything in between. At Condé Nast, I was a contracted project manager overseeing subscriber newsletters and creative digital communications.