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Stephanie Scott, MBA

 Digital & Social Media Marketer

I’m a digital marketer and strategist passionate about the intersection of culture, creativity, and consumer behavior. My experience spans global consumer brands, education,  digital publishing, events, and independent consulting.

 

With a background in marketing and an MBA from Georgia State University, I bring together creative thinking, strategic insight, and hands-on execution to help brands connect with audiences and grow.

Brand & Clients

Industry

CPG (Beauty & Food)

 

Editorial & Publishing

 

Education

 

Finance & Technology

 

Events & Entertainment

 

Fashion & Lifestyle

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Brand

TRESemmé, Breyers, Pukka, SheaMoisture, Got Milk?, Cacique Foods

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Condé Nast, Allure, Vogue, GQ, The New Yorker, O Magazine

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Georgia State University, Fordham University, Zeta Charter Schools

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Capital One, Comcast Xfinity

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Style Perfect Events, Boston Symphony Orchestra

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Kenneth Cole

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Core Expertise

Digital Marketing Strategy

Campaign Planning · Audience Research · Brand Positioning · KPI Development

Content Strategy & Creation

Copywriting · Graphic Design · Content Creation ·   Video Editing ·  Keyword Research · Brand Storytelling · Web Content · SEO

Email & CRM Marketing

Salesforce · Klaviyo · Mailchimp · Segmentation · Lifecycle Campaigns

Marketing Analytics & Reporting

Performance Reporting · KPI Tracking · Excel · Data Analysis · Campaign Optimization

Social Media & Influencer Marketing

Content Strategy · Community Management · Influencer Partnerships · Social Analytics

Creative Project Management

Creative Briefs · Project Coordination · Stakeholder Management

Marketing Expertise. Business Perspective.

With an MBA concentration in Marketing from Georgia State University's J. Mack Robinson College of Business, I deepened my understanding of consumer behavior, marketing strategy, and the business decisions that shape successful brands.

 

My coursework spanned consumer behavior, digital innovation, data-driven decision-making, corporate finance, financial reporting, global competitive strategy, and operations management, giving me a well-rounded perspective on how marketing connects to business performance.

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Empower Your Brand's Voice

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Digital Strategies for Diverse Audiences

Elevate your brand's digital presence with strategies crafted for diverse audiences, ensuring inclusivity and engagement across every platform.

Unlocking Potential, Amplifying Voices

Elevate Your Brand Online

From captivating social media campaigns to SEO-driven content strategies, let me  elevate your brand's online presence and drive meaningful connections with your audience.

From Startups to Success Stories

Connecting the Dots to Grow Your Business

I specialize in connecting the digital dots between social media, web content, and e-commerce integration to shape your online presence, guiding your business toward exponential growth.

About Me

As an experienced marketing professional with 5 years of expertise in communications, marketing, and public relations, I have honed my skills working with large agencies and as a freelancer. My specialization lies in creating visibility for brands and driving measurable marketing results by precisely targeting audiences and crafting authentic marketing campaigns.  After years of successful experience in the industry, I have made the purposeful decision to reinvest my skills and knowledge back into my community. My focus is to provide consulting services to small Black-owned businesses that may lack the resources or capital to engage professional marketing support in executing their goals and scaling their operations.

With a background as a multi-skilled professional adept at wearing multiple hats to get the job done, I embrace the entrepreneurial spirit. Drawing from my expertise in Journalism, Public Relations, and African-American Studies, I am eager to collaborate with Black-owned businesses to contribute towards the growth and empowerment of our communities.

I bring a unique combination of professional marketing prowess and a deep-rooted commitment to uplifting Black-owned enterprises. By leveraging my broad skillset and tailored strategies, I aim to be a catalyst for the success of small businesses within our communities.

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Digital marketer, content strategist, and copywriter, developing social and digital presence for brands. Specializes in small businesses, startups, and reaching diverse and BIPOC audiences. Services include social media content, blogs, SEO strategy, social media shop setup, email marketing, SMS, and Shopify.

Recommendations

With 5 years of experience in the marketing field prior to consulting, I've collaborated with remarkable brands and colleagues. Here's what they have to say about their experience working with me.

Theresa Sarbeng | Head of DE&I, OLIVER Agency
Stephanie was an intern working as a Project Assistant for our DE&I team, The Change Makers. She quickly elevated her role as an Intern to a Project Assistant that we could heavily rely on. I knew from the start that Stephanie’s passion, strategic thinking, and commitment would be an incredible asset to our team and she absolutely was. Stephanie is an incredible writer and she quickly paired her gift for writing with design and elevated the work she was doing. I’m very proud of what we accomplished together.
Tyra Jones-Hurst | Manager at OLIVER Agency
I had the honour of mentoring Stephanie during her time at OLIVER Agency. Stephanie was a force to be reconned with, always pushing the company towards innovation and change. She was instrumental in shifting how we resource as her work on one of our diverse clients highlighted the importance of representation to drive forward an authentic communication/brand TOV when gathering to diverse audiences. Stephanie is confident, capable and full of charisma - she brings great value to any team she is on and works collaboratively to achieve goals for her team and its leaders.

Atlanta, GA

‪(470) 469-0949
scott.stephanie2026@gmail.com

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Stephanie Scott 
Digital Marketing Consultant

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