Choose Your Player: Freelancer or Digital Marketing Consultant?

By Stephanie Scott

Alright, fam, let's get into our online marketing bag. As an entrepreneur hustling to build your brand, you might be wondering how you should invest into your marketing strategy. You might be thinking about hiring someone to come in and glow up your marketing efforts, but you’re not sure what your goals are and who you’ll need to get the job done in a way that makes the most sense for your business and budget. Here are two of your best options—consultants and freelancers—who you gonna call?  Both can help take your game to the next level, but they're not the same thing. Let me break it down for you.

The Digital Marketing Consultant: Your Strategic Bestie

Think of a marketing consultant as your ride-or-die strategic partner. They're not just executing tasks – they're your trusted advisor, guiding you through the ever-changing digital landscape. A consultant will take a deep dive into your business, understanding your goals, target audience, and competitors. Then, they'll craft a comprehensive marketing strategy tailored to your unique needs.

But it's not just about strategy – a consultant will also roll up their sleeves and get their hands dirty. They'll manage campaigns, analyze data, and pivot your approach as needed. It's like having a built-in marketing team without the overhead costs.

The Freelancer: Your Long term, Long Distance, Low Commitment, Casual Girlfriend

Now, let's talk about freelancers. These digital warriors are your go-to for specific skills and projects. Need a fire website design? Hire a freelance web developer. Want to go viral on social media? Bring in a freelance social media manager.

Freelancers are incredible because they offer flexibility and specialized expertise. You can assemble your own dream team of freelancers to tackle different aspects of your marketing. But remember, they're not necessarily focused on the big-picture strategy – they're executing the tasks you assign.

The Bottom Line

So, should you go with a consultant or a freelancer? The answer depends on your needs and budget. If you want a comprehensive, strategic approach to marketing, a consultant is your best bet. But if you just need help with specific tasks or campaigns, freelancers are your jam.

Of course, you could always mix and match – hire a consultant to develop your overall strategy, then bring in freelancers to execute specific pieces of the plan. It's all about finding the right blend that works for your business and your lifestyle as a digital nomad.

No matter what you choose, just remember to stay authentic, stay hustling, and keep elevating your business and online presence!

Peace & Love,

Stephanie Scott | Marketing Consultant